The Uber of the Alps: How Laax is Reinventing Winter

As warming winters threaten traditional ski seasons, Laax is leading Switzerland’s charge toward a sustainable future. Dubbed the “Uber of the Alps,” the resort has introduced the FlemXpress—the world’s first on-demand cable car system. Unlike traditional lifts that run empty 90% of the time, these gondolas only move when summoned, slashing energy use by 50%.

From solar-powered architecture and plant-based fine dining to “bee hotels” for endangered species, Laax is proving that carbon neutrality is possible even at 2,228m. By co-founding the Global Sustainability Ski Alliance, the resort is now exporting its green blueprint to the world, ensuring that the magic of the Alps survives for generations to come.

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