Quiet-cations and Mystery Trips: 7 Travel Trends Defining 2026

Data from global hotel groups suggests that 2026 will be the year of intentional and ultra-personalized travel. “Hushpitality” is the top trend, with over 50% of travelers seeking digital detox to combat burnout. While Generative AI takes over the boring admin of booking, a counter-trend of “decision fatigue” is boosting mystery cruises and surprise itineraries where experts call all the shots.

Road trips are also surging—60% of UK travelers now prefer runways over roads to save costs. We are seeing a shift from “Instagrammable” hotspots to off-grid locations like Brandenburg or Nepal, as authentic experiences become the ultimate social currency. Finally, literary travel and “set-jetting” (visiting film locations) will peak, driven by new adaptations of Harry Potter and The Odyssey.

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